Sony

Summer House

A Celebration of Sound at the Intersection of Music & Wellness

Experiential

Sony

Summer House

A Celebration of Sound at the Intersection of Music & Wellness

Experiential

Sony

Summer House

A Celebration of Sound at the Intersection of Music & Wellness

Experiential

Sony

Summer House

A Celebration of Sound at the Intersection of Music & Wellness

Experiential

About project

About project

Sony Electronics celebrated their commitment to community building, as we transformed one Los Angeles residence into a creative hub for three days of music and mindfulness events. 
Sony Electronics celebrated their commitment to community building, as we transformed one Los Angeles residence into a creative hub for three days of music and mindfulness events. 

Challenge

Challenge

Generate unique experiences surrounding music and wellness to celebrate Sony's versatility and legacy in the audio space.

Generate unique experiences surrounding music and wellness to celebrate Sony's versatility and legacy in the audio space.

Solution

Solution

Over the course of three days, we took over one Los Angeles residence to create moments big and small that celebrated the diversity of Sony audio products and the community that gathers around them.

Over the course of three days, we took over one Los Angeles residence to create moments big and small that celebrated the diversity of Sony audio products and the community that gathers around them.

We invited guests to experience immersive sound baths, community led dance classes, intimate private concerts, and even the 45th anniversary for the Sony Walkman, complete with a life size Sony Walkman and retro roller rink.

We invited guests to experience immersive sound baths, community led dance classes, intimate private concerts, and even the 45th anniversary for the Sony Walkman, complete with a life size Sony Walkman and retro roller rink.

Results

Results

650

650

650

Attendees

Attendees

25M +

25M +

25M +

Social Impressions

Social Impressions