Sony
Summer House
A Celebration of Sound at the Intersection of Music & Wellness
Experiential
Sony
Summer House
A Celebration of Sound at the Intersection of Music & Wellness
Experiential
Sony
Summer House
A Celebration of Sound at the Intersection of Music & Wellness
Experiential
Sony
Summer House
A Celebration of Sound at the Intersection of Music & Wellness
Experiential
About project
About project
Challenge
Challenge
Generate unique experiences surrounding music and wellness to celebrate Sony's versatility and legacy in the audio space.
Generate unique experiences surrounding music and wellness to celebrate Sony's versatility and legacy in the audio space.
Solution
Solution
Over the course of three days, we took over one Los Angeles residence to create moments big and small that celebrated the diversity of Sony audio products and the community that gathers around them.
Over the course of three days, we took over one Los Angeles residence to create moments big and small that celebrated the diversity of Sony audio products and the community that gathers around them.
We invited guests to experience immersive sound baths, community led dance classes, intimate private concerts, and even the 45th anniversary for the Sony Walkman, complete with a life size Sony Walkman and retro roller rink.
We invited guests to experience immersive sound baths, community led dance classes, intimate private concerts, and even the 45th anniversary for the Sony Walkman, complete with a life size Sony Walkman and retro roller rink.
Results
Results
650
650
650
Attendees
Attendees
25M +
25M +
25M +
Social Impressions
Social Impressions
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