Sony

Sony ULT Speaker & Headphone Launch

Ultimate Celebration

Experiential

Sony

Sony ULT Speaker & Headphone Launch

Ultimate Celebration

Experiential

Sony

Sony ULT Speaker & Headphone Launch

Ultimate Celebration

Experiential

Sony

Sony ULT Speaker & Headphone Launch

Ultimate Celebration

Experiential

About project

About project

Sony recently launched their new ULT line of speakers and headphones with a launch event featuring a live performance by Peso Pluma 
Sony recently launched their new ULT line of speakers and headphones with a launch event featuring a live performance by Peso Pluma 

Challenge

Challenge

Create the Ultimate party to celebrate the launch and encourage hands-on trials of Sony's new line of speakers and headphones.

Create the Ultimate party to celebrate the launch and encourage hands-on trials of Sony's new line of speakers and headphones.

Solution

Solution

We created multiple immersive experiences for guests to try the new speakers and headphones, including an interactive speaker wall, dichroic listening booths and shareable photo experience.

We created multiple immersive experiences for guests to try the new speakers and headphones, including an interactive speaker wall, dichroic listening booths and shareable photo experience.

Results

Results

589

589

589

Attendees

Attendees