To put the money where their mouth is and brew up a cash back storm called Make It Rain. A play on Ibotta's, "Cash back every time you shop" tag line, the Make It Rain 360 campaign rained cash back across the country both physically and digitially. Ibotta brewed up a cahs back storm - taking over public spaces. Consumers in New York, Chicago and Denver were gifted with free cash back at the eye-catching in-person Make It Rain Cash Cloud activation, while shoppers nationwide earned additional cash back online through an augmented reality (AR) experience.