Ibotta
Make it Rain
Building Buzz: Ibotta Debuts Downpour of Dollars
Experiential
Ibotta
Make it Rain
Building Buzz: Ibotta Debuts Downpour of Dollars
Experiential
Ibotta
Make it Rain
Building Buzz: Ibotta Debuts Downpour of Dollars
Experiential
Ibotta
Make it Rain
Building Buzz: Ibotta Debuts Downpour of Dollars
Experiential
About project
About project
Challenge
Challenge
To increase brand awareness and become a household name.
To increase brand awareness and become a household name.
Solution
Solution
To put the money where their mouth is and brew up a cash back storm called Make It Rain. A play on Ibotta's, "Cash back every time you shop" tag line, the Make It Rain 360 campaign rained cash back across the country both physically and digitially. Ibotta brewed up a cahs back storm - taking over public spaces. Consumers in New York, Chicago and Denver were gifted with free cash back at the eye-catching in-person Make It Rain Cash Cloud activation, while shoppers nationwide earned additional cash back online through an augmented reality (AR) experience.
To put the money where their mouth is and brew up a cash back storm called Make It Rain. A play on Ibotta's, "Cash back every time you shop" tag line, the Make It Rain 360 campaign rained cash back across the country both physically and digitially. Ibotta brewed up a cahs back storm - taking over public spaces. Consumers in New York, Chicago and Denver were gifted with free cash back at the eye-catching in-person Make It Rain Cash Cloud activation, while shoppers nationwide earned additional cash back online through an augmented reality (AR) experience.
Results
Results
12
12
12
Activation Days
Activation Days
800K +
800K +
800K +
Impressions
Impressions
$15,000 +
$15K +
$15K +
Cash Distributed
Cash Distributed
111
111
111
Live Activation Hours
Live Activation Hours
5.5K +
5.5K +
5.5K +
Registered Visitors
Registered Visitors
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